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| Author: | Varadarajan, R. |
| Title: | Programmatic, programmatically non-programmatic and beyond: Reflections on the role of collaboration, serendipity and strategic windows in my research pursuits |
| Journal: | Journal of Strategic Marketing
2010 : APR, VOL. 18:2, p. 89-102 |
| Index terms: | marketing strategy research planning service information products |
| Language: | eng |
| Abstract: | This article's author presents his views on the role of cooperation with co-authors, serendipity and strategy in the research on marketing strategy, reflecting on the characteristics of service and information products with their implications for marketing strategy. Included is a summary of the author's articles on diversification and divestitures and inter-organizational cooperation. |
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