search query: @indexterm MARKET POTENTIAL / total: 101
reference: 28 / 101
| Author: | Ackerman, L. |
| Title: | El potencial oculto de la marca corporativa |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : JUL-AUG, 27, p. 8-11 |
| Index terms: | BRANDS MARKET POTENTIAL |
| Language: | spa |
| Abstract: |
SCIMA