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| Author: | Huybers, T. |
| Title: | Domestic tourism destination choices - a choice modelling analysis |
| Journal: | International Journal of Tourism Research
2003 : NOV-DEC, VOL. 5:6, p. 445-459 |
| Index terms: | Tourism Tourist industry Travel Market share Market potential Australia |
| Language: | eng |
| Abstract: | In this paper, the discrete choice modelling method is applied to investigate the determing factors underlying the short-break holiday destination choices of prospective tourists from Melbourne, Australia. The results from an estimated nested logit model indicate the relative importance of a number of destination and trip attributed and respondent characteristics. The model results are used to simulate the effects on destinations' market shares resulting from various changes in attributes and tourist characteristics. |
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