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| Author: | Hellier, P. K. (et al.) |
| Title: | Customer repurchase intention : a general structural equation model |
| Journal: | European Journal of Marketing
2003 : VOL 37:11-12, p. 1762-1800 |
| Index terms: | BRANDS CUSTOMERS LOYALTY PRODUCT QUALITY |
| Language: | eng |
| Abstract: | This article develops a service sector model from the consumer theory litarature of repurchase intention. In this structural equation model a key contribution is the incorporation of customer perceptions of value and equity. The model describes customer´s repurchase intention, which is influenced by seven important factors - equity, service quality, customer satisfaction, value, past loyalty, cost and brand preferences and expected swifting cost. |
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