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| Author: | Nill, K. |
| Title: | Transforming Monsanto into a biotechnology-based innovator. Case study. *MONSANTO |
| Journal: | Planning Review
1988 : JUL-AUG, VOL. 16:4, p. 28-36 |
| Index terms: | BUSINESS POLICY TECHNOLOGICAL INNOVATION BIO-TECHNOLOGY INDUSTRY USA |
| Language: | eng |
| Abstract: | How the US Monsanto chemical company was the first to move into biotechnology. Its drop in shareholder equity. First European venture capital firm. Move into environmental and worker health issues. Monsanto's results and management- -development system. Matching structure to strategy. Acquisition of a pharmaceutical company. Basic biotech research. Venture-capital efforts. Environmental surveillance procedures. Data from Monsanto's annual reports is given. An Exhibit reviews Monsanto product lines. Boxes cover Monsanto's history and hazards of toxic chemicals; new biotechnology products; the company's vision statement; fears concerning biotechnology experiments; transformation theory; and legislation. |
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