search query: @indexterm NEWS REPORTING / total: 102
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| Author: | Castelltort, M. Mäder, G. |
| Title: | Press media coverage effects on destinations - A monetary public value (MPV) analysis |
| Journal: | Tourism Management
2010 : DEC, VOL. 31:6, p. 724-738 |
| Index terms: | Spain tourism evaluation news reporting media coverage |
| Freeterms: | media effects destination image |
| Language: | eng |
| Abstract: | This study explores the extent, source and nature of reporting about Spain as a tourist destination among Swiss German language newspapers. Through testing a method based on the Monetary Publicity Value (MPV), the media coverage is quantified to arrive at a positive image of Spain among German Swiss print press. It is found that: a. familiarization-trips account for an important volume of positive news, b. culture and travel news are predominantly positive, a trend not pointed out by journalist researchers due their general focus mainly on political or disaster reporting, c. effectiveness of destination image management among print media can be measured and hence targeted. |
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