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| Author: | Hoffman, D. L. Franke, G. R. |
| Title: | Correspondence analysis : graphical representation of categorical data in marketing research. |
| Journal: | Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 213-227 |
| Index terms: | MARKETING RESEARCH DATA ANALYSIS MULTIVARIATE ANALYSIS MULTIDIMENSIONAL SCALING |
| Language: | eng |
| Abstract: |
SCIMA