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| Author: | Homburg, Ch. Sutterlin, S. |
| Title: | Kausalmodelle in der Marketingforschung (Causal models of market research) |
| Journal: | Marketing
1990 : VOL. 12:3, p. 181-192 |
| Index terms: | MULTIVARIATE ANALYSIS MARKET RESEARCH |
| Language: | ger |
| Abstract: | Causal models infer from the covariance matrix between assessed variables (indicators) structural relations between non-assessed (latent) variables and measurement errors. A widely used method of causal modelling is LISREL. The article presents a method called EQS (Benther and Weeks) which is much more comprehensive. Numerical examples are given. Methods of parameter estimation, goodness of fit. |
SCIMA