search query: @indexterm LIFE STYLE / total: 103
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| Author: | Kucukemiroglu, O. |
| Title: | Market segmentation by using consumer lifestyle dimensions and ethnocentrism: an empirical study. |
| Journal: | European Journal of Marketing
1999 : VOL.33:5-6, 470-487 |
| Index terms: | Consumer behaviour Marketing models Life style Segmentation Turkey |
| Language: | eng |
| Abstract: | The study identifies consumer market segments existing among Turkish consumers by using lifestyle patterns and ethocentrim. Data were collected by collected through personal interviews in Istanbul. |
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