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Author: | O'Donoghue, D. Steele, L. |
Title: | Is lifestage losing its meaning? |
Journal: | Admap
2004 : SEP, VOL. 39:8 (453), p. 24-27 |
Index terms: | life style segmentation Western Europe |
Language: | eng |
Abstract: | Is lifestage segmentation still valuable? This paper draws some challenging conclusions from the blurring of lifestage differences in Western Europe. |
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