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| Author: | Eikhof, D.R. Haunschild, A. |
| Title: | LIfestyle meets market: bohemian entrepreneurs in creative industries |
| Journal: | Creativity and innovation management
2006 : SEP, VOL. 15:3, p. 234-241 |
| Index terms: | arts creativity entrepreneurship life style |
| Language: | eng |
| Abstract: | This paper argues that artists in the creative industries have to bridge a gap between artistic work and the economic need for self-management and that bohemian lifestyle essentially supports them in doing so. This article draws upon an empirical study into artistic work and employment in German theatres. Enacting a bohemian lifestyle enables actors as "bohemian entrepreneurs" to integrate intensive self-management and self-marketing as well as subordination of private life to work into their artistic work life. |
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