search query: @indexterm life style / total: 103
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| Author: | Füller, J. Matzler, K. |
| Title: | Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups |
| Journal: | Tourism Management
2008 : VOL. 29:1, p. 116-126 |
| Index terms: | tourism consumer satisfaction segmentation life style |
| Freeterms: | ski resorts Alps |
| Language: | eng |
| Abstract: | This paper investigates the relationship between different market segments and three factors that influence the customers' overall satisfaction: basic, performance and excitement factors. The paper is based on an extensive empirical study with a sample of 6172 questionnaire responses of the customers of the Alpine ski resorts. The paper documents that there were significant differences between the tourists lifestyle segments. |
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