search query: @indexterm PROJECT EVALUATION / total: 103
reference: 80 / 103
Author: | Berkowitz, M. K. Haines, G. H. Jr. |
Title: | The relationship between relative attributes, relative preferences, and market share : the case of solar energy in Canada. |
Journal: | Journal of Consumer Research
1984 : DEC, VOL. 11:3, p. 754-762 |
Index terms: | MARKET SHARE PROJECT EVALUATION NEW PRODUCTS SALES FORECASTING ESTIMATING SOLAR ENERGY |
Language: | eng |
Abstract: |
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