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| Author: | Zumwalt, W. |
| Title: | A marketing success theory |
| Journal: | Journal of Accountancy
1994 : MAY, p. 57-62 |
| Index terms: | ACCOUNTING MARKETING SMALL BUSINESS |
| Language: | eng |
| Abstract: | Any small firm can benefit from - and afford - a marketing director. Many partners of small firms feel inadequate when it comes to developing and implementing a marketing program. Most recognize the need but are unsure of what approach will work best. When out firm set out to develop a marketing program in 1990, we decided to make the financial commitment to hire an experienced marketing director. |
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