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| Author: | Nassutti, C. |
| Title: | Four case studies in marketing |
| Journal: | Journal of Accountancy
1994 : AUG, p. 51-58 |
| Index terms: | ACCOUNTING FINANCE MARKETING |
| Language: | eng |
| Abstract: | CPAs share solutions to common practice development problems. When it comes to marketing accounting firm services, it is easy to spend money - and even easier to waste it. To ensure that a firm's marketing efforts are successful and its practice development dollars well spent, CPAs must be both sophisticated marketers to their clients and skilled managers of their employees' marketing efforts. |
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