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| Author: | Piturro, M. |
| Title: | Get into E-commerce without betting the store |
| Journal: | Journal of Accountancy
1999 : MAY, VOL. 187:5, p. 56-63 |
| Index terms: | Internet Electronic commerce Companies Capital Investment USA |
| Language: | eng |
| Abstract: | How CPAs can contribute to the financial analysis supporting their company's decision to invest in e-commerce. -commerce, as Amazon.com's shareholders know, is an investment in the future, not a way to make a quick buck. But prudent companies need to be able to see how they will be able to earn a return on their investment before committing to any large capital expenditure. |
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