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| Author: | Phelan, S. |
| Title: | Kick the tires of a new niche |
| Journal: | Journal of Accountancy
2002 : SEP, VOL. 194:3, p. 28-33 |
| Index terms: | Accountants Marketing Retail industry Cars Dealers USA |
| Freeterms: | Niche marketing |
| Language: | eng |
| Abstract: | CPAs who like cars, entrepreneurs and an active environment should woo dealership clients. For a CPA, an auto-dealer niche is recession-resistant. To gain familiarity with the structure of dealerships and the car industry, a CPA should read industry periodicals and skill-building books, and take courses. |
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