search query: @indexterm FEDERAL REPUBLIC OF GERMANY / total: 1039
reference: 10 / 1039
| Author: | Schrader, J. |
| Title: | Werbewirtschaft '92: Probleme schaffen Chancen (The advertisement market in 1992: problems create chances) |
| Journal: | Markenartikel
1992 : NR. 5, p. 188-194 |
| Index terms: | ADVERTISING FEDERAL REPUBLIC OF GERMANY |
| Language: | ger |
| Abstract: | The author, president of the German Association of Advertisers speaks his mind about the new market situation emerging in Europe after the ending of the East-West conflict and creating the Single European Market, about the likely development of markets and about the task of advertisers and medias under the new circumstances. |
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