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Author: | Krishnamurthi, L. Mazumdar, T. Raj, S.P. |
Title: | Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions |
Journal: | Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 387-400 |
Index terms: | CONSUMER RESEARCH BRAND CHOICE SALES PROMOTION CONSUMERISM |
Language: | eng |
Abstract: |
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