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| Author: | |
| Title: | Market survey 2: sports market overview |
| Journal: | Retail Business
1994 : MAR, 433, p. 34-54 |
| Index terms: | SPORTS INDUSTRY MARKET SURVEYS ASSOCIATIONS |
| Language: | eng |
| Abstract: | The sports goods market was worth an estimated 2.6 bn pounds in 1993. 1993 saw sales grow by almost 4% compared with 1992, following a 2% decline in 1992. Participation in sport is generally rising and participation by women is growing especially fast. The major growth sports in recent years are swimming, tenpin bowling, walking, keep fit, golf, cycling, running and weightlifting. Passive sports such as walking are generally more popular than physically active sports. |
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