search query: @indexterm consumerism / total: 104
reference: 76 / 104
Author: | Becker, B. W. |
Title: | Using consumer issues for competitive advantage. |
Journal: | Business Horizons
1981 : MAY/JUN, VOL. 24:3, p. 43-48 |
Index terms: | COMPETITION CONSUMERISM MARKETING PRODUCT POLICY |
Language: | eng |
Abstract: |
SCIMA