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| Author: | |
| Title: | Consumerism. A force for change |
| Journal: | Business Central Europe
1997 : JUN, VOL. 5:42, p. 37-46 |
| Index terms: | CONSUMERISM CENTRAL EUROPE ECONOMICS |
| Language: | eng |
| Abstract: | Consumerism has exploded across the region, and Central Europeans are enjoying an unprecedented level of choice in everything from cars to soap powder. But there's still a lot of work to do before the region can be called a true consumer society. A few years ago fresh fruit was a rarity in Central Europe. Milk was sold in plastic bags. Fashion was something that happened elsewhere. There was no television advertising and commercial billboards were virtually non-existent. |
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