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| Author: | Maes, J. D. Jeffery, A. Smith, T. V. |
| Title: | The American Association of Advertising Agencies (4As) standards of practice: How far does this professional association's code of ethics' influence reach? |
| Journal: | Journal of Business Ethics
1998 : AUG, VOL. 17:11, p. 1155-1161 |
| Index terms: | Associations Advertising agencies Service Industries Standards Business ethics USA |
| Language: | eng |
| Abstract: | In a national U.S. survey, members of 4As agencies were contrasted with non-member agencies to determine awareness and influence of the 4As Standards of Practice, the Professional Code of Ethics for 4As members. The 4As Code was selected because the 4As represents the principle professional association of the support service industry, advertising. |
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