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| Author: | Dietl, H. Franck, E. |
| Title: | Kontaktstudium: Medienstrategien. Free-TV, Abo-TV, Pay per View-TV - Organisationsformen zur Vermarktung von Unterhaltung |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2000 : SEP, VOL. 52:6, p. 592-603 |
| Index terms: | Leisure industry Quality Pricing Competition Strategy |
| Freeterms: | Media Entertainment |
| Language: | ger |
| Abstract: | Companies wanting to make profits from selling television entertainment to large audiences are confronted with 3 major problems. Different solutions are provided for each of these problems. Combining of all 3 forms of selling TV entertainment lets firms to increase profits through price-quality-discrimination. (original in German) |
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