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| Author: | Rumbo, J.D. |
| Title: | Consumer resistance in a world of advertising clutter: the case of adbusters |
| Journal: | Psychology & Marketing
2002 : FEB, VOL. 19:2, p. 127-148 |
| Index terms: | ADVERTISING CONSUMERISM CONSUMER ATTITUDES CONSUMER BEHAVIOUR CULTURE |
| Language: | eng |
| Abstract: | The pervasive influence of advertising and consumer culture is examined in relation to a postmodern condition marked by increased speed, fragmentation, and the decentering of the subject. An evaluation of the antiadvertising magazine Adbusters illustrates the obstacles inherent in launching challenges to consumerism, and the difficulty of resisting consumerism given advertising's control over cultural spaces. |
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