search query: @freeterm Media / total: 104
reference: 78 / 104
| Author: | Hall, M. |
| Title: | Broadcast sponsorship: how does it work? |
| Journal: | Admap
2004 : APR, VOL. 39:4, (449) p. 19-22 |
| Index terms: | Marketing Brands Advertising Sponsorship Broadcasting industry Models |
| Freeterms: | Media |
| Language: | eng |
| Abstract: | Mike Hall, chairman and creative director of Hall & Partners, offers a synopsis of broadcast sponsorship and how it works. Explaining how programme sponsorship can work and how to measure success, the article details the need to establish a model. There are three key insights about broadcast sponsorship. |
SCIMA