search query: @freeterm Media / total: 104
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| Author: | Wylie, A. |
| Title: | Revitalising the World Rally Championship |
| Journal: | Admap
2004 : APR, VOL. 39:4, (449) p. 26-29 |
| Index terms: | Advertising Marketing Brands Sponsorship Sports industry Case studies International |
| Freeterms: | Media |
| Language: | eng |
| Abstract: | The article author shows how a failing event was repackaged, re-presented and re-promoted to become a major opportunity for its business partners. |
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