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| Author: | Cheyfitz, K. |
| Title: | Goodbye media commercial, hello commercial content |
| Journal: | Admap
2004 : APR, VOL. 39:4, (449) p. 30-31 |
| Index terms: | Advertising Marketing |
| Freeterms: | Embedded marketing Media |
| Language: | eng |
| Abstract: | The article author is an expert in custom-created content and looks at the convergence of advertising and entertainment and sees the beginning of a fundamental marketing turnaround. |
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