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Author: | Green, A. |
Title: | Connecting print audience research to business results |
Journal: | Admap
2004 : APR, VOL. 39:4, (449) p. 42-43 |
Index terms: | Advertising Readership surveys Research |
Freeterms: | Media |
Language: | eng |
Abstract: | The article author examines how readership research could be linked to advertising effects, and how this could resolve an age-old debate. |
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