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Author: | Snatchfold, D. |
Title: | Rules of engagement |
Journal: | Admap
2005 : SEP, VOL 40:8, p. 48-50 |
Index terms: | Marketing Brands Communication Research |
Freeterms: | Media |
Language: | eng |
Abstract: | Engagement is this year's buzzword. This article presents why it matters for media, and how you can harness it for your brand. |
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