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| Author: | Albela, A. |
| Title: | Marketing and consumerism: a response to O'Shaughnessy and O'Shaughnessy |
| Journal: | European Journal of Marketing
2006 : VOL: 40:1/2, p. 5-16 |
| Index terms: | consumerism consumers |
| Language: | eng |
| Abstract: | The aim of this paper is to study OShaughnessy and OShaughnessys response to claims about marketings detrimental impact on society. The study will review empirical research on consumerism and materialism to date. The main contribution of this paper is that it shows that the relationship between marketing practice and the harms of consumerism may be greater than it is generally held by marketing academics. |
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