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| Author: | Gimeno, C. Vila, N. |
| Title: | Competitive group analysis of public transport services |
| Journal: | Journal of Travel & Tourism Marketing
2006 : VOL. 21:1, p. 13-29 |
| Index terms: | public transport service tourism consumer satisfaction innovation brands scaling Spain |
| Language: | eng |
| Abstract: | This paper aims at evaluating 5 passenger transport service (here as: tr-srvs.) providers (EMT urban buses, METROBUS metropolitan area buses, RENFE local trains, METRO underground trains and trams, TAXI) in a tourism-receiving metropolitan statistical area of Spain. Based on user perceptions of the public tr-srvs., it is found that public transport (as: p-tp.) make great efforts to adapt to user preferences. Despite the general level of satisfaction with p-tp., however, not all the brands are equally interested in differentiation. The brands with less well-defined positioning, perceived as less closely associated with the different attributes examined (EMT and METROBUS), are also those with the lowest innovation levels. |
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