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| Author: | Custódio, M.J.F. Gouveia, P.M.D.C.B. |
| Title: | Evaluation of the cognitive image of a country/destination by the media during the coverage of mega-events: the case of UEFA EURO 2004 in Portugal |
| Journal: | International Journal of Tourism Research
2007 : VOL. 9:4, p. 285-296 |
| Index terms: | event marketing image tourism |
| Freeterms: | media |
| Language: | eng |
| Abstract: | The paper evaluates the cognitive image of a country/destination by the media during mega-events, which may contribute to the field of tourism promotion and planning. The study was conducted during the European Football Championships in 2004 in Portugal. It is possible to asses and identify the aspects which have contributed the most to the opinion-forming . Moreover, it is possible to present empirical evidence of the influence of the organisation of this event on the image formation of the destination as a whole. |
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