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| Author: | |
| Title: | Marketing et societe : comptes rendus des travaux des commisions de la Journee Nationale du Marketing 1982. |
| Journal: | Revue Francaise du Marketing
1982 : OCT-DEC, 91, p. 95-104 |
| Index terms: | MARKETING CONSUMERISM DECENTRALISATION PROFIT |
| Language: | fre |
| Abstract: |
SCIMA