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| Author: | Coulomb-Gully, M. |
| Title: | Beauty and the beast. Bodies politic and political representation in the 2007 French presidential election campaign |
| Journal: | European Journal of Communication
2009 : JUN, VOL. 24:2, p. 203-218 |
| Index terms: | gender |
| Freeterms: | body ethos media political incarnation political representation |
| Language: | eng |
| Abstract: | Incarnation is an ephemeral concept, resistant to formalization, for which the study wishes to propose a first approach by formulating the hypothesis that the politicians' actual bodies are at the heart of the operation. The study focuses on the French presidential campaign of 2007 and analyses the main protagonists Sarkozy and Royal. The article shows how the body becomes a vector of sociological message and higlights the manipulation of gender during the campaign. |
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