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| Author: | Edwards, L. |
| Title: | Authenticity in organizational context: fragmentation, contradiction and loss of control |
| Journal: | Journal of communication management
2010 : VOL 14:3, p. 192-205 |
| Index terms: | consumerism marketing strategy perception organizational communication |
| Language: | eng |
| Abstract: | The degree to which organizations and political parties can be genuinely authentic in their communications has been widely discussed in the field of communication studies. The term "authenticity" has been defined as an individual and organizational attribute and as a source of organizational capital. This article examines authenticity as an individual attribute to understand its role as an attribute for organizations and brands. A conceptual analysis based on previous literature is conducted, disclosing a variety of problems caused by organizations' inappropriate authenticity claims. |
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