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| Author: | Samiee, S. Ryans, J. K., jr |
| Title: | Advertising and the consumerism movement in Europe : the case of West Germany and Switzerland. |
| Journal: | Journal of International Business Studies
1982 : SPRING/SUMMER, VOL. 13:1, p. 109-114 |
| Index terms: | ADVERTISING CONSUMERISM FEDERAL REPUBLIC OF GERMANY SWITZERLAND |
| Language: | eng |
| Abstract: |
SCIMA