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| Author: | Barker, A. T. |
| Title: | Consumerism in New Zealand. |
| Journal: | International Marketing Review
1987 : AUTUMN, VOL. 4:3, p. 63-74 |
| Index terms: | CONSUMERISM NEW ZEALAND |
| Language: | eng |
| Abstract: | A review of the situation of consumerism in New Zealand, investigating if a priori assignment of countries on the consumerism life-cycle curve is supported by research findings, based on a questionnaire with Likert-type statements and 218 completed questionnaires. The research methodology and philosophy of business; product quality; advertising; consumerism and demographic characteristics. A Figure and a Table cover consumerism life cycle position and attitudes to issues. |
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