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| Author: | Taylor, W. |
| Title: | The logic of global business: An interview with ABB's Percy Barnevik ! ABB Area Brown Boveri |
| Journal: | Harvard Business Review
1991 : MAR-APR, VOL. 69:2, p. 90-105 |
| Index terms: | INTERNATIONAL BUSINESS COMPANIES COMPETITIVENESS TECHNOLOGY ORGANIZATIONAL STRUCTURE MANAGERS PLANT LOCATION |
| Language: | eng |
| Abstract: | Percy Barnevik, president and CEO of ABB Asea Brown Boveri, is moving more aggressively than any CEO in Europe, to build the new model of competitive enterprise: an organization that combines global scale and world-class technology with deep roots in local markets. Headquartered in Zurich, ABB is a young company formed by the merger of Sweden's Asea and Switzerland's Brown Boveri. ABB generates USD 25 Billion, employs 240,000 people. In this interview, Barnevik offers a detailed guide to the theory and practice of building a "multidomestic" enterprise. He explains ABB's matrix system - a structure that leverages global market power without eroding local presence and responsiveness. He describes a new breed of global managers. |
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