search query: @indexterm sensitivity analysis / total: 105
reference: 16 / 105
Author: | Bloom, J.Z. |
Title: | Market segmentation: a neural network application |
Journal: | Annals of Tourism Research
2005 : VOL. 32:1, p. 93-111 |
Index terms: | Tourism Segmentation Neural networks Input-output analysis Sensitivity analysis South Africa |
Language: | eng |
Abstract: | These days marketing an international tourism destination is very dynamic and competitive. This article considers a self-organizing (SOM) neural network for segmenting the international tourist market to Cape Town in South Africa. The results show that the application of SOM neural networks is useful. A backpropagation (BP) neural network model provides additional market knowledge, and it is concluded that the use of these models may improve Cape Metro Tourism's understanding on the international market. |
SCIMA