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| Author: | Wood, J. |
| Title: | The impact of technology on integrated marketing |
| Journal: | Admap
2005 : VOL. 40:3, p. 47-49 |
| Index terms: | Communication Customer relationship management (CRM) Integration Internet Marketing management Technology |
| Language: | eng |
| Abstract: | The article discusses how the internet has enabled genuinely integrated communication programmes and real CRM. The author reviews the history and future of marketing communications among the development of internet. |
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