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| Author: | Jefferies, D. |
| Title: | CRM gets stuck at the door |
| Journal: | Admap
2004 : JUN, VOL. 39:6 (451), p. 41-43 |
| Index terms: | communication customer relationship management (CRM) customers |
| Language: | eng |
| Abstract: | CRM should enable personalized communication. But in most companies it does not. UK research indicates how most service companies are missing an opportunity. |
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