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Author:Gardner, H.K.
Anand, N.
Morris, T.
Title:Chartering new territory: diversification, legitimacy, and practice area creation in professional service firms
Journal:Journal of Organizational Behavior
2008 : NOV, VOL. 29:8, p. 1101-1121
Index terms:diversification
professional organizations
service
Language:eng
Abstract:Professional companies are conceptualized as federation of distinct practice areas using theories of organizational territoriality and corporate charters and it is argued that the chartering of a new practice is an inherently political act. Engagement in appropriate legitimacy-mobilizing efforts is required of new practice area founders in order to sustain diversification efforts.
SCIMA record nr: 269607
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