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| Author: | Walsh, K. |
| Title: | Marketing and public sector management |
| Journal: | European Journal of Marketing
1994 : VOL. 28:3, p. 63-71 |
| Index terms: | DEVELOPMENT MANAGEMENT PUBLIC SECTOR EUROBONDS |
| Language: | eng |
| Abstract: | The article examines the development of marketing in the public service and presents a short discussion of the growth of marketing in public service organization over the last 20 years. A critical analysis of marketing as applied to the public service, argues that, if it is applicable, it needs to be adapted to the particular character of the public realm. The article gives an analysis of how an approach to marketing that is appropriate to the public service might be developed. |
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