search query: @journal_id 423 / total: 1061
reference: 108 / 1061
| Author: | Kapferer, J.-N. |
| Title: | La marque europeenne: etat des lieux. |
| Journal: | Revue Francaise de Gestion
1993 : MAR-MAY, 93, p.56-60 |
| Index terms: | BRANDS EUROPE SURVEYS GLOBAL MARKETING MARKETING MIX |
| Language: | fre |
| Abstract: |
SCIMA