search query: @journal_id 423 / total: 1061
reference: 68 / 1061
Author: | Laufer, R. |
Title: | Marketing, sciences sociales et nouvelle rhetorique. |
Journal: | Revue Francaise de Gestion
1993 : NOV-DEC, 96, p.136-152 |
Index terms: | SOCIAL SCIENCES MARKETING THEORY |
Language: | fre |
Abstract: |
SCIMA