search query: @journal_id 423 / total: 1061
reference: 19 / 1061
| Author: | Marion, G. |
| Title: | Le marketing management en question. |
| Journal: | Revue Francaise de Gestion
1995 : JAN-FEB, 102, p.15-30 |
| Index terms: | MARKETING MANAGEMENT MARKETING THEORY |
| Language: | fre |
| Abstract: |
SCIMA