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| Author: | Kapferer, J.-N. |
| Title: | La fin d'un marketing? |
| Journal: | Revue Francaise de Gestion
1994 : SEP-OCT, 100, p.65-70 |
| Index terms: | MARKETING FUTURE BRANDS CONSUMER EXPECTATIONS DISTRIBUTION |
| Language: | fre |
| Abstract: |
SCIMA