search query: @indexterm new products / total: 1069
reference: 487 / 1069
| Author: | Atuahene-Gima, K. Patterson, P. G. |
| Title: | The impact of managerial attitudes on technology licensing performance. |
| Journal: | European Journal of Marketing
1992 : VOL. 26:3, p. 52-63 |
| Index terms: | LICENSING TECHNOLOGY TRANSFER NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA