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| Author: | Johne, A. |
| Title: | Don't Let Your Customers Lead You Astray in Developing New Products |
| Journal: | European Management Journal
1992 : MAR, VOL. 10:1, p. 80-84 |
| Index terms: | PRODUCT DEVELOPMENT NEW PRODUCTS MARKETING STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA