search query: @indexterm new products / total: 1069
reference: 485 / 1069
Author: | Johne, A. |
Title: | Don't Let Your Customers Lead You Astray in Developing New Products |
Journal: | European Management Journal
1992 : MAR, VOL. 10:1, p. 80-84 |
Index terms: | PRODUCT DEVELOPMENT NEW PRODUCTS MARKETING STRATEGY |
Language: | eng |
Abstract: |
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